GAME CHANGER – The positioning protocol that transforms
your uniqueness into a competitive advantage.
Become THE undisputed leader
in your market.
In just a few weeks, discover how a strategic repositioning can change everything:
your sales, your brand awareness, and how people perceive you.
Based on the proprietary Convergence Protocol
You work hard. You give it your all. You create, you post, you adjust… and yet, nothing really takes off.
Are you tired of feeling invisible, lost in the sea of pseudo-experts all repeating the same old pitch? Do you dream of attracting clients who FINALLY understand your true value, without having to justify your rates?
They're no more deserving than you. They simply have a clear positioning, one that makes them impossible to ignore. Because today, the market is experiencing three major crisis:
Visibility
The algorithms are crashing.
Your content barely reaches 5% of your audience. Yep, your reach is pathetic!
You talk loud… but nobody really listens.
Credibility
Your prospects were disappointed.
Too many promises, not enough substance.
And even if you do things right, they still have doubts.
Profitability
Budgets are tight.
Your prospects are hesitant and see you as an option, not an obvious solution.
This is reflected in your plummeting revenue and skyrocketing marketing expenses.
The result ? You feel trapped. Exhausted from giving without receiving anything in return.
You dread the moment when you'll have to ask yourself:
“Maybe I’m not cut out for this?”
What if the problem wasn't with you... but with the way you positioned yourself?
What if, instead of doing more... you finally focused on the essentials: becoming the OBVIOUS choice in the eyes of your market?
But know that you are not alone.
Hundreds of brilliant entrepreneurs find themselves in the same predicament.
You want to stand out… but you've realized your personality isn't enough… You're fed up with "authentic" content meant to sell but which ultimately makes you feel exposed and not wealthier!
You want to attract clients willing to pay the true price… but there’s a common thread for your prospects to understand your value within THEIR ecosystem. It’s not just your message that’s off; you suspect (and I can confirm) that the problem lies deeper!
You want to simplify your marketing… but the more you create, the more exhausted you become. You've already created your customer avatar and tried to clarify your message.
You're tired of going in circles.
You've already tried everything: visibility training, branding, authentic content, clarifying your value proposition, creating supposedly viral offers, miracle strategies…
Admit it, it feels really good to know that the real problem was never your content specifically. It's how your business is perceived, and a catchy phrase isn't going to change that overnight!
So, instead of trying to do more, what if you simply decided to change your market position?
Basée sur le Protocole exclusif de Convergence
Yuck, the POSITIONING, really?
No, it's not sexy… So what?
You've tried all those sexy business things, with a pseudo-cheerleader coach who made it big before or during the 2020 crisis.
You're done playing the entrepreneur and you want to play smarter.
Positioning is an authority strategy, and the ambitious entrepreneur that you are is ready to jump into what will truly be a GAME CHANGER.
You want a client to think of you and not someone else when they're looking for a solution. You want to find a clear direction and you need the path to the success that's destined for you.
We're NOT going to try to make you better.
We're going to find your path, so you're seen as THE benchmark.
And that's exactly what the GAME CHANGER method does:
She will reposition you so that your market can no longer ignore you.
GAME CHANGER – The mastermind that makes your business THE leader in your market.
It's a training program (mastermind style) + strategic support designed to help you go from invisible to essential, and more specifically:
Clarify your positioning: your message becomes crystal clear and rings true.
Identify your true lever of power: You no longer need to convince others of your worth; it is self-evident.
Redefine your company's place in its market: your prospects will spot you and choose you without hesitation.
Based on Convergence's proprietary protocol, the method combines:
A strategic and insightful analysis of your market.
An uncompromising inventory of your true uniqueness.
A tailored differentiation strategy to become the benchmark.
From invisibility to obviousness: the transformation you will experience
Before GAME CHANGER, you feel a constant uncertainty in your business
You doubt your message, you adjust your branding, you change your offers, but nothing seems to quite work.
And you wonder:
“Why doesn’t anyone understand what I’m doing, even though I know it’s powerful?”
After GAME CHANGER, everything falls into place.
Your message is becoming crystal clear.
And your market sees you, understands you, and most importantly, chooses you.
You're no longer trying to convince anyone. You embody your value, and the market is taking notice.
THE CONVERGENCE PROTOCOL
This is the core of the GAME CHANGER method.
A unique protocol, at the crossroads of strategy, analysis, and innovation.
Étape 1 – L’immersion
Tu prends conscience de tout ce que tu es et n’est pas, ce que tu veux et ne veux plus. Tu fais le tour de ce qui fonctionne ou non. On brûle rien, on fait le ménage !
Objectif : Tu te poses les bonnes questions pour poursuivre dans la bonne direction.
Étape 2 – L’analyse du marché
On plonge dans ton industrie pour identifier les zones d’opportunité que personne n’a encore exploitées.
Objectif : Comprendre où et comment tu peux dominer.
Étape 3 – L’inventaire de ton unicité
Tu ne peux pas te différencier si tu ne sais pas vraiment ce qui te rend unique mais surtout si tu ne le mets pas en perspective avec ce que le marché offre.
Objectif : Ici, on révèle tes forces, ton essence, ta personnalité, et les leviers cachés de ton business.
Étape 4 – L’innovation stratégique
C’est là que la magie opère. On fait converger ton unicité avec le marché.
Objectif : Un positionnement irrésistible, innovant et profondément aligné à qui tu es.
Step 1 – Immersion
You become aware of everything you are and are not, what you want and no longer want. You review what works and what doesn't. We're not burning anything, we're cleaning house!
Objective: You ask yourself the right questions to move forward in the right direction.
Step 2 – Market Analysis
We delve into your industry to identify areas of opportunity that no one has yet tapped into.
Objective: to understand where and how you can dominate.
Step 3 – Uniqueness Report
You can't differentiate yourself if you don't truly know what makes you unique, and especially if you don't compare it to what the market offers.
Objective: Here, we reveal your strengths, your essence, your personality, and the hidden drivers of your business.
Step 4 – Strategic Innovation
This is where the magic happens. We align your unique identity with the market.
Objective: An irresistible, innovative positioning that is deeply aligned with who you are.
While other programs teach you how to “communicate”, I teach you how to embody it.
Many talk about positioning, but few truly understand it.
What others are doing:
Marketing communication based on your obvious strengths without considering the market.
A general mindset to help you feel good about what you do.
Recycled ideas, taken out of context, with a pseudo-clear message.
What GAME CHANGER does :
A strategic market analysis that allows you to embody your unique selling proposition with the certainty that it's what's relevant to your prospects and truly sells.
An innovative approach applied to your business to put you in the context, the market that will propel you forward as an obvious choice.
Human, direct and committed support: no fluff, I care about your success!
A positioning strategy that allows you to build a lucrative business model backed by real data, giving you unwavering confidence in your imminent success.
“Here, I don’t just give you ideas.
I help you build your vision, your reputation, your business logic.”
You don't have to take my word for it. Just look at what my clients have experienced👇
Noura Choukeir
Before, I'd been struggling with this uncertainty for years.
I'd worked with several coaches without ever finding a solid positioning. Mylène was the first to grasp my true uniqueness. She saw what no one else had. Since then, everything has flowed more smoothly: my offers, my communication, my sales.
Caroline Leclerc
“The word that comes to mind is: efficiency. This program doesn’t make you think for months: you leave with your positioning defined, validated, and ready to implement. Mylène is challenging, she’s committed, and she helps you see it through.”
Jo-Anie Robert
"So far, I find that taking a strong stance opens even more doors than before, all while staying within my area of expertise, my interests, my values, and the needs of my clients! I don't feel boxed in at all. Reviewing my positioning with her is such a game changer on every level! Girls, you want access to Mylène's ideas, I can confirm!"
“Mylène opened my eyes to the fact that positioning is the foundation and guide for all business decisions. Without a good positioning strategy, it was normal that I wasn’t able to progress. She was very generous with her time.”
Sarah Bouchkhi
“Finding the missing piece of my puzzle was a major revelation for me. It completely changed my perspective, and it was right. And I firmly believe that when our POSITIONING is well established, then nothing can stop us.”
Josiane Pelletier
“Thanks to brainstorming with Mylène, I finally understood how to stand out in my field. Mylène listens to our needs and pushes us out of our comfort zone with her brilliant and inventive ideas. She’s truly a game changer.”
Jessie Robitaille
"She asks the right questions to help us reflect on who we are, our services, and our clients' needs, in order to lay a solid foundation for our strategy."
Catherine Bombardier
I had no idea how positioning could be such a crucial element in building a solid and sustainable business. For three years, I struggled to define my target audience and positioning. With Mylène, everything is sorted. Mylène is an idea machine! You have no idea how far she can take your business.
Jeanne B. O’Malley
I am so grateful for her help and the incredible brainstorming sessions that will allow my business to flourish more than ever, and entirely in my own image! In short, you must feel my enthusiasm!
What if it was your turn?
And you know what? They hadn't even tasted the Magmatique innovation yet…
And yes, Magma Stratégies is raising the bar to serve even more people with even greater excellence by bringing AI assistants into the process.
It was impossible for me to give VIP treatment to all my clients, so I decided to map my brain in detail to allow you access to it…
So no, you won't get any crappy prompts in chatgt!
So, you'll learn all the business logic that will allow you to delve into your creativity and vision, but you'll also have an assistant to push your ideation beyond your own efforts.
Magma Stratégies bots are trained with solid business logic, and most importantly, positioning ideas always pass through a human's hands before landing in your inbox.
What you will learn, experience, and create inside
GAME CHANGER.
You will learn to :
Decipher your market and find your zone of dominance.
Identify what truly makes you unique.
translating your uniqueness into a profitable positioning strategy.
What you will get, experience, and create inside
GAME CHANGER.
Option 1 – Standard Training
Full access to the training to be completed in self-paced mode
Uniqueness reports + personalized positioning thanks to AI
Support group, brainstorming and co-creation + group calls (private Facebook groups)
A protocol, practical human support + an AI assistant to conduct your market analysis
A personalized uniqueness report (that takes into account you, your company, but also the market!)
Translating this uniqueness into a highly differentiated and profitable positioning (Several positioning concepts)
Weekly calls with Mylène (training + Q&A until the end of January and bi-monthly afterwards)
Access to the complete online training
Value
1934$
Option 2 – The false choice to manipulate your decision
And no, I decided not to offer you a 3rd choice to be strategic and make you feel like… blah blah blah
With me you will get the straight facts, the truth (even when it's not pleasant) and a transparent, bullsh*t-free process
Either you want to do it independently or you pay me to do the legwork for the market research + you want my keen eye and my brain working overtime for your list of positioning concepts
Value : Priceless !
Option 3 – VIP
All the content of the Standard version
Market research completed by Magma Strategies
Positioning ideas carefully and personally developed by Magma Stratégies, in addition to ideas generated by AI.
One or two 90-minute meetings to develop the proposed concepts and explore possible layouts
PLEASE NOTE :
VIP has VERY limited places per month… Before buying, please check with me first for availability
I do NOT accept any VIP clients in the exact same market/niche as another client who has already received VIP status. Since I work to make you the #1 in your market, it would be a conflict of interest and unethical. Please confirm with me first before purchasing
Value
4934$
I've also prepared some BONUSES for you!!!
BONUS 1
A decision-making tool to choose the right positioning from the very best concepts - reusable for all your major business decisions (Value of $54)
BONUS 2
Magma Business Model Template Strategy and instructions for completing it (Value of $34)
Basée sur le Protocole exclusif de Convergence
Basée sur le Protocole exclusif de Convergence
Every day you wait, someone else takes the place you deserve.
The market is evolving rapidly. Every day, new offers emerge… and they all look alike.
Waiting means being left behind. The best time to act is before your market forgets you.
“It’s time to become the one who gets noticed again.”
ABOUT ME
I'm Mylène, a consultant and positioning strategist. I help entrepreneurs transform their know-how into a sustainable competitive advantage.
A graduate in Business Administration (Bachelor's + College Diploma) with distinction and recipient of an innovation excellence award, I possess a unique ability to see strategic opportunities that others completely miss. I have over fifteen years of experience successfully delivering ambitious projects for a wide range of leaders and entrepreneurs.
What really makes the difference?
I care deeply about my clients and their success; it's never just another analysis for me.
Basée sur le Protocole exclusif de Convergence
FAQ (Answers to the questions you have (and those you don't dare ask))
→Perfect. This program will help you lay a solid strategic foundation before scaling.
→ Approximately half a day to a full day per week for the first four weeks, depending on your pace and availability… In an ideal world! However, you are completely free to do it at your own pace. The services are always available when you need them, and at your own pace.
→ Yes. It allows you to optimize and reposition what you already offer.
→ No. AI amplifies the strategic vision, but Mylène remains involved via the Facebook group to answer your questions.
Furthermore, I explain the techniques so that YOU can use them. The goal is for you to participate in the creative process. The AI assistant is there to push your ideas further and innovate. I didn't create AI assistants to promote laziness or intellectual shortcuts.
I created them first and foremost to be able to duplicate my creative process and bring more people more quickly to the totally out-of-the-box ideas I do in VIP.
→ Yes, it's possible to pay in one or two installments directly on the sales page. If you need to pay in three installments, that may be available. Some conditions apply.
Impossible. The method has proven itself in dozens of markets. It's tailor-made, not off-the-rack… If there are no viable and profitable ideas, I'll refund you. You'll provide me with your list of ideas generated during the process and the one I provide, and you'll have to explain in detail why none of them are worth pursuing. If you don't feel confident enough to implement an idea, that won't be considered a valid reason for a refund.
Support is available through the Business X-Ray, Blitz, or Bouncer packages, depending on your specific needs. There will also be occasional offers related to the business model.
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